Proton X90 Flagship used to chauffeur foreign delegates during World Chinese Entrepreneurs Convention

Proton presented 20 units of the Proton X90 Flagship to the 17th World Chinese Entrepreneurs Convention (WCEC) to be used to chauffeur foreign dignitaries, top management and members from various businesses during the three-day event held at the Kuala Lumpur Convention Center (KLCC) from 9-11 September.

Organised by the Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCCIM), Proton’s first NEV model helped ensure VVIPs to the event travelled in comfort to meetings, appointments and accommodations as well as other travel destinations before eventually ending their trips at the airport.

According to the national automaker, passengers provided positive reviews, stating they preferred to be driven in the X90 due to its comfort and space.

After the conclusion of WCEC, the X90 was also used to ferry entourages consisting of Cheng Hong, Vice President of the China Overseas Chinese Association and Wang Yanfei, Vice Chairman of the Standing Committee of the Sichuan Provincial People’s Congress, to visit some tourist sites in Melaka.

Since its launch in May 2023, sales of the X90 have totalled 7,322 units, making it one of the best-selling D-segment SUVs. It has also retained its leadership in the segment in August this year.

The biennial event, which was first held in 1991, brings together entrepreneurs from around the world to foster business connections and explore new opportunities such as new technology, green economy, artificial intelligence (AI) and more.

With 4,000 attendees from China, America, Middle East, Africa, Europe and beyond, the event is expected to see at least RM2 billion in business opportunities, particularly through business matching and post-convention missions that will showcase the country’s investment potential to global audience.

“By providing 20 units of Proton X90 to this event, we are showcasing our commitment to excellence and fostering stronger economic ties across borders. This initiative represents our dedication to building a collaborative future and strengthening global partnerships in the automotive industry,” said Dr. Li Chunrong, Chief Executive Officer, Proton.