Proton takes vendors on plant visit in China to accelerate development of next-gen vehicles
Proton recently joined hands with the Ministry of Entrepreneur Development and Cooperatives (MECD), alongside with two government agencies to bring suppliers of government-linked companies (GLC) and Proton to attend the “Market Access, Technology Transfer & Vendor Enhancement Program” in China.
This initiative was aimed towards fostering innovation, enhance commercialisation activities and support Malaysia’s transition towards sustainable mobility.
Organised by MECD and led by the Malaysia Automotive Robotics and IoT Institute (MARii) and Malaysian Industrial Development Finance Bhd (MIDF), the program was conducted in early July to accelerate the development of next-generation vehicles and battery electric vehicles through strategic partnerships and technological exchanges.
Representatives from MBSB Bank, Tenaga Nasional Bhd, PLUS Expressways Bhd, UEM Edgenta Bhd, Telekom Malaysia as well as 22 Malaysian vendors were brought to visit electric vehicle (EV) components plants, such as charger plants and stations, batteries and charger producers in seven places in China, including Shanghai, Nanjing and Hangzhou.
These stops included Geely’s subsidiaries Zeekr and EV battery and charger producer VREMT at Hangzhou Bay. As a global leader in EVs, China’s comprehensive ecosystem for EV development makes this program highly significant, offering insights into manufacturing, facilities and services within the EV industry.
To facilitate interactions between Proton suppliers and Geely EV suppliers, business matchmaking sessions were held at the Geely Research Centre (GRI) at Hangzhou Bay during the programme. 95% of the participants were satisfied with the session that helps to identify potential partnerships and collaborations for EV component supply chains.
Among all participants, 87% of local suppliers expressed the intention to collaborate with China suppliers with the top five partnership by category as distributorship, collaboration in technology transfer, joint venture partner, collaboration in skill development and investment for joint business.
The government is committed to advancing the electric vehicle (EV) and green technology. Increased collaboration and partnerships aim to build essential infrastructure and support a sustainable EV ecosystem through technology transfer. By developing the local supply chain, Malaysia hopes to cut import reliance, create jobs and stimulate economic growth, according to MECD.
In a separate trip to China a month prior, Proton previewed upcoming models and design concepts to gain more insights on the development work done by the design team in meeting local and global market needs.
“This experience has provided vendors and dealers valuable insights into the global automotive market dynamics and reinforces Proton’s leadership in delivering cutting-edge vehicles tailored to diverse consumer preferences. Some of the safety technologies and luxurious interior in the model were way beyond its market segment. With strong demand for technological advanced vehicles at competitive prices, all the models are poised to make a significant impact to the market,” said Thomas Lim, President, Proton Vendors Association.
“Proton’s recent trips have demonstrated a strong commitment to product innovation and a strategic approach for introducing new models both locally and globally. This underscores the need for increased collaboration and technology exchanges to ensure the long-term resilience of the automotive sector in Malaysia and to accelerate progress towards these ambitious goals,” said Li Chunrong, Chief Executive Officer, Proton.
