Modenas unveils new logo and brand identity

Motosikal dan Enjin Nasional (Modenas), subsidiary of DRB-Hicom Berhad has launched its new logo and brand identity.

The company says the new brand identity marks its bold ambitions for the future that focuses on global expansion, new technologies, and cleaner solutions.

The refreshed logo is inspired by the iconic Modenas “M” symbol in a bold, modern style, placed within a circle to convey precision and a renewed identity.

While keeping its signature blue and white colours, the updated logo introduces a MODENAS grey and platinum variant.

The introduction of a new Road Star Element also reflects the brand’s new direction, emphasising its industry leadership, adaptability, and commitment to growth.

On the rebranding effort, Roslan Roskan, Chief Executive Officer of Modenas states, “The mobility industry is rapidly evolving, driven by the urgent need for energy transition and growing concerns for environmental sustainability.

With this, our renewed vision will see us bringing excitement that connects people and communities, by providing value, technology, and sustainable products globally.”

To commemorate this milestone, Modenas unveiled an upgraded, eco-friendly variant of the Kriss 110, the first Kriss variant to meet the stringent Euro 4 emissions standards.

Pricing starts from RM4,599 for the drum brake version and RM4,998 for the disc brake version.