EON aims to strengthen its position in the local automotive sector
Several decades ago, we primarily knew Edaran Otomobil Nasional Sdn Bhd (EON) as a distributor of Proton brand cars.
However, EON is now more than just that.
In conjunction with EON’s 40th anniversary celebration, media practitioners were invited to join the EON & Media Friends Getaway 2024 and personally hear about EON’s plans to further strengthen its position in the local automotive sector. Here are some interesting points you should know:
1. In addition to Proton, the conglomerate now handles several major automotive brands such as Audi, Mitsubishi, smart, Volkswagen, and the upcoming e.MAS brand.
2. EON also manages several commercial vehicle brands such as Daihatsu and Isuzu.
3. EON also oversees the rental and leasing services of AVIS, including passenger vehicles, chauffeur services, and providing vehicle fleets for the commercial sector. Overall, AVIS has approximately 19 branches throughout Malaysia, with over 4,000 vehicles.
4. EON-Petromin Sdn Bhd was established in 2022 with a focus on providing after-sales and service for various vehicle brands, especially for owners whose warranties have expired. Initially, EON-Petromin is focusing on the Klang Valley area and will be followed by the Northern and Southern regions.
5. To facilitate customers in getting their dream cars, EON, through its financing division, launched the EON Capital digital platform during the previous EON Autofest in March. With the determination to address three main concerns voiced by customers, EON Capital aims to provide a fast and easy vehicle financing application platform, a safe and worthwhile purchasing experience.
6. Alongside the digitization of vehicle financing processes, EON is also emphasizing the digitization of platforms commonly used by customers such as the official website, 3D exhibition center, online vehicle sales outlets, insurance applications, and after-sales services.
7. Moving forward, EON aims to further strengthen its position in the automotive distribution sector with the opening of an exclusive accessories center and a centralized Body & Paint (B&P) center for downstream revenue generation.
8. In the future, EON will also collaborate with used car companies like myTukar, Carsome, and OEM companies, in addition to using the EON website as a platform for trading and buying used vehicles.
9. Enhancing the ownership experience ecosystem with greater value, EON launched the opening of EON Autospa on March 1, 2024. Located in Glenmarie, the Autospa outlet is the first to meet the needs of EON customers from various automotive retail businesses such as Audi, Mitsubishi, Proton, and smart. Through partnerships with several renowned brands, customers can not only receive car wash services but also obtain vehicle accessories such as window films, leather seat covers, paint protection films, and dashboard cameras.
