Proton: e.MAS 7 is not a rebadge of the Geely Galaxy E5

PROTON has announced that Malaysia’s first local electric vehicle (EV) will officially be known as the Proton e.MAS 7. The electric vehicle brand was revealed last June and will be managed by Pro-Net.

The e.MAS 7 is developed based on the Global Modular Architecture (GMA) platform and has dimensions of 4,615 mm in length, 1,901 mm in width, 1,670 mm in height, and a wheelbase of 2,750 mm.

The GMA platform supports Cell-to-Body (CTB) architecture which enhances structural strength, increase interior space, improves stability in high-speed cornering, and overall handling.

Proton says the e.MAS 7 will feature a 12-in-1 intelligent electric propulsion system,, although specific details such as motor count and output are yet to be disclosed.

The powertrain gets its juice from Geely’s Aegis short blade battery, which is said to offer higher energy density, improved safety, and better durability.

The interior is yet to be revealed, but according to Proton, the e-MAS 7 will be equipped with the Flyme Auto Connectivity System that integrates with the local IHU system.

There’s a Telematic Service Provider that supports various advanced functions, bringing intelligent technology directly to the consumer.

At the preview, Proton reiterated that the e.MAS 7 was developed in collaboration with Geely and is not merely a rebadge of the Geely Galaxy E5, as previously assumed by many.

Over 100 Proton engineers were involved in the project. The e.MAS 7 has undergone rigorous testing, with 700,000 manhours and 10 million kilometres of testing performed to verify its durability and reliability.

Since the announcement of the e.MAS brand name and the subsequent introduction of 18 Proton e.MAS outlets in June, Pro-Net has now expanded its reach to a total of 29 outlets.

The company aims to have 25 Proton e.MAS showrooms operational before the launch of the public launch of the e.MAS 7.