Mitsubishi to Join Honda-Nissan Alliance – report
Mitsubishi Motors is reported to be joining the automotive alliance of Honda-Nissan in an effort to enhance competitiveness and sustain itself in the highly competitive market.
This latest development is perceived as dividing the Japanese automotive industry into two major groups, namely the Toyota Motor Group and the Honda-Nissan-Mitsubishi alliance.
According to Nikkei’s report, Mitsubishi Motors has signed a nondisclosure agreement (NDA) with the second and third-largest producers in Japan.
For the fiscal year ending in March 2024, Honda recorded sales of 4.1 million units globally, followed by Nissan with 3.44 million units. With Mitsubishi’s sales at around 810,000 units, the alliance would amount to a total sales figure of 8.35 million units.
By comparison, Toyota as the largest automotive producer, has formed an alliance with producers such as Daihatsu, Suzuki, Subaru, Mazda, and Hino Motors, resulting in a total sales figure reaching 16 million units.
Specific details regarding the agreement between Mitsubishi and Honda-Nissan will be finalized later.
However according to the report, the three brands are aiming to standardize vehicle software, in addition to enhancing their respective vehicle lineups, particularly in relation to powertrain electrification and the mini vehicle segment.
