Naomi Campbell wraps a BMW XM in ultramarine velvet for Cannes Film Festival

BMW XM Mystique Allure 03

WHAT you’re looking at here is not a handiwork of West Coast Customs custom shop from the reality TV show Pimp My Ride. It is in fact a one-off BMW XM that has been co-created with Naomi Campbell for the Cannes Film Festival.

Called the Mystique Allure, it is the first vehicle in the brand’s history to be designed using materials from the high fashion industry.

Nearly the entire upper body of the XM Mystique Allure is covered in velvet in a deeply saturated ultramarine shade, while the lower part of the SUV adorned with shimmering Frozen metallic sequins casting hues ranging from intense violet to deep ultramarine;

Its interior is equally luxurious, featuring purple velvet upholstery that touches every nook and cranny, including the roof, door panels, and the M Lounge in the rear.

We’re not sure if Ms Campbell is a fan of fast cars but if the answer is yes, the British supermodel will be more than happy with the XM seeing as how the SUV is the most powerful series-produced model from BMW M.

The XM Mystique Allure is based on the Red Label variant, meaning it has a potent 4.4-litre twin-turbo V8 engine that works with an electric motor to make a total power output of 748 PS and 1,000 Nm. It can accelerate from 0 to 100 km/h in just 3.8 seconds and reach a top speed of 290 km/h if equipped with the M Driver’s Package.

While not receiving any power upgrades, the XM Mystique Allure has a unique acoustic character thanks to a bespoke adaptation of the BMW IconicSounds Electric developed by renowned composer Hans Zimmer.

This marks BMW’s third consecutive year as the official automotive partner of the Cannes Film Festival. For this year’s event, the company provides an exclusive shuttle service of more than 200 vehicles, including the i7, iX, i5, and XM.

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