Perodua to ramp up exports by 79% for 2024, Brunei the first foreign market expansion this year
PERODUA will ramp up its exports by 79% to 1,960 units this year from 1,094 units in 2023 as the compact car company aims to broaden its overseas markets.
On 3 May 2024, the compact car company introduced the Alza AV and H, as well as the Axia AV and G to Brunei with sales target of 120 units and 40 units respectively.
Perodua also exports the Bezza 1.0L G to Brunei, where it aims to sell 300 units, bringing the expected total sales units sold in Brunei to 460 units in 2024.
For 2023, Perodua sold 300 Bezza 1.0L G to Brunei, making it Perodua’s highest export market of 2023.
“We foresee 2024 to be our first year of our export expansion as we are now at a point where the Malaysian automotive ecosystem would be able to cope with the ever-growing demand of our vehicles both within and outside the country,” Perodua President and Chief Executive Offer, Dato’ Sri Zainal Abidin Ahmad said.
He expects the growth in Perodua’s exports to continue as the company will be aggressively expanding its operations and its vendors’ production capabilities.
“Brunei is the first export market we are expanding to without compromising domestic allocation of our vehicles. In fact, we have significantly reduced the waiting period for most of our popular models and even have ready stock for selected models.”
“In addition, our targeted increase in exports will also give greater opportunities for our vendors to grow their sales volume in tandem with the need for spare parts,” Dato’ Sri Zainal said.
On the newly launched Alza AV, H and Axia AV and G, the price offered are B$30,900 for the AV, B$27,900 for the H, while the Axia AV is priced at B$21,900 while the Axia G is priced at B$17,900. The Bezza 1.0L G is priced at B$16,900.
Prices listed above include road tax and insurance.
Always hoping that ICE and manual transmissions stay relevant and don’t disappear. It’s more about balance than just power.