Ducati aspires to make Thailand as export hub
Ducati Motor Holding, a leading Italian motorcycle manufacturer, aims to establish Thailand as a key export hub following the opening of a production plant in Rayong. This marks Ducati’s first assembly plant in Asia.
With an investment of 400 million Baht (RM51.6 million), the facility is capable of producing 10,000 motorcycles annually in its initial phase.
“Thailand is a crucial market for big or premium motorcycles, and we aspire to make Thailand our export base,” stated Claudio Domenicali, CEO of Ducati Motor Holding.
“We manufacture all Ducati models at the Rayong plant, ensuring that our products meet the high standards set by the company in Italy,” he added.
The company aims to export its production to the Asia-Pacific region. Its current primary markets outside of Asia include Italy, Germany, the UK, and the United States.
In Thailand, the high-performance motorcycle market is expected to grow, driven by the lifestyles of riders.
The Federation of Thai Industries (FTI) forecasts an overall sales of high-performance motorcycles to reach approximately 15,000 units in Thailand this year.
