GAC GS3 Emzoom launched in Malaysia – 2 variants, from RM119k

WTC Automotif (WTCA), a subsidiary of Warisan TC Holdings Bhd, has officially launched the 2024 GAC GS3 Emzoom in Malaysia. The crossover was previewed for the first time back in January.

Offered in completely built-up (CBU), the GS3 Emzoom is available in two variants, namely Exclusive (RM118,900) and Premium R (RM128,900).

However, according to WTCA, they have already commenced production of the completely knocked-down (CKD) version of the car in Segambut.

Set to compete with the Honda HR-V and Proton X50, the GS3 Emzoom Exclusive measures in at 4,410 mm in length, 1,850 mm in width, and 1,600 mm in height. Its wheelbase of 2,650 mm is the longest in its segment.

Thanks to the aggressive R Style Sport Package bodykit, the length of the Premium R variant slightly increases to 4,446 mm. It can also be distinguished by the centre-mounted twin-tip exhaust.

Step inside and you will find blue and black leatherette upholstery, a leather-wrapped multi-function steering wheel, a crystal electronic gear shift, and various amenities such as a 10.25-inch touchscreen with wireless Apple CarPlay and Android phone mirroring, surround-view camera, electronic parking brake with autohold.

Exclusive to the Premium R is the added luxury of automatic climate control, six-way power adjustment for the driver seat, multi-colour ambient lighting, wireless smartphone charger, hands-free power tailgate, Fusion Automatic Parking Assist (FAPA) and a panoramic sunroof.

Ath the back is a rather spacious boot offering 341 litres of storage, which is expandable to 1,271 litres with the rear seats folded down.

Both variants are powered by a 1.5-litre turbo four-cylinder engine producing 177 PS at 5,500 rpm and 270 Nm of torque from 1,400 to 4,500 rpm. Power is sent to the front wheels through a seven-speed wet dual-clutch transmission.

As far as performance is concerned, the GS3 Emzoom can accelerate from 0 to 100 km/h in 8.0 seconds, just 0.1 second slower than the X50 TGDi with 177 PS and 255 Nm. Average fuel consumption stands at 5.9 litres per 100 km.

Advanced Driver Assistance System (ADAS) with Level 2 autonomous driving comes as standard, bringing features such as Adaptive Cruise Control (ACC), Automatic Emergency Braking (AEB), Front Collision Warning (FCW), Traffic Sign Recognition System (TSR), Lane Departure Warning (LDW), and Intelligent Speed Limit Control (ISLC).

As the range-topping variant, the Premium R gets two additional features, namely High Beam Assist (HMA) and Fusion Automatic Parking Assist.

The GS3 Emzoom is available in four colours: Salt Lake Blue, Ivory White, Graphene Grey, and Super Star Silver.

To commemorate the launch, WTCA is offering a Special Launch Package for the first 2,000 early-bird customers. The package consists of three complimentary scheduled service maintenance (including labour, parts and lubricants), and an added seven-year/180,000 km engine and powertrain warranty.

They will also receive a complimentary limited GAC Smart Watch Key which functions like the original car key with the additional connectivity features of a smart watch.