Proton sold 12,882 units in January 2024, their best start to year since 2013
PROTON has announced its sales performance for the month of January 2024, with 12,882 units (domestic and export) sold last month.
According to the national car manufacturer, this marks their best start to a year since 2013. The figure represents a 1.3% increase compared to December 2023 and a gain of 10.3% compared to the same period last year.
Meanwhile, the national automaker’s market share for January is estimated at 19.5%, which is 3.3% higher compared to the previous month.
The Total-Industry-Volume (TIV) is estimated at 66,134 units, which would translate to a decline of 15.6% compared to December that saw the numbers inflated by the traditional year-end push for higher vehicle sales to close 2023.
On individual models, the Saga maintains its popularity with 6,129 units sold, followed by Malaysia’s most popular SUV, the X50, with 2,002 units, and the B-segment sedan leader, Persona, with 1,846 units.
In fourth place is Proton’s newest model, the S70, which recorded sales of 1,442 units last month. Proton says the sedan now has over 8,000 orders, reflecting the strong and positive response it has received from eager customers.
The S70 also made its way to its first export market in Brunei, as 15 units were delivered ahead of its official launch there in February.
Proton’s flagship model, the X90, also performed well with 365 units sold last month, solidifying its position as the leader in the D-segment SUV market.