Isuzu records outstanding sales for 2023, number 1 in the truck segment

ISUZU Malaysia has once again achieved outstanding performance by recording the highest truck sales compared to other brands for the year 2023. This achievement places Isuzu in the number 1 position in the overall truck segment for 10 consecutive years and in the light-duty truck brand segment for 14 consecutive years in Malaysia.

Isuzu’s leading position in the market is reinforced by the overall sales performance of 7,209 units, including light, medium, and heavy-duty trucks for the previous year. This represents a 44.9 percent market share in the overall truck segment in Malaysia.

Meanwhile, the light-duty truck segment recorded sales of 6,864 units, marking the highest sales in Malaysia for that segment.

Isuzu Malaysia recorded a growth of 2.7 percent compared to the previous financial year, demonstrating continuous positive growth for Isuzu Malaysia.

In terms of sales, Isuzu Malaysia achieved a positive growth of 11 percent in the medium-duty truck, heavy-duty truck, and prime mover segments for 2023.

Shunsuke Okazoe, Chief Executive Officer of Isuzu Malaysia, said, “We are extremely proud to achieve this remarkable success once again and to remain the best-selling truck brand in Malaysia. Maintaining this success for over a decade certainly exceeds our expectations.”

“At the same time, we are very excited to know that our continued market leadership clearly demonstrates Isuzu Malaysia’s commitment to providing the widest and most advanced range of trucks to our customers, despite navigating changing industry landscapes.”

“The stability of the economy and the recovery of the supply chain have contributed to the positive growth in the commercial vehicle market, especially in the light-duty truck segment. This positive performance further highlights our presence in this market,” Okazoe added.