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Honda Malaysia retains No.1 spot in non-national passenger car segment

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HONDA Malaysia announced that it has recorded more than 80,000 units of total sales, achieving its annual sales target for 2023.

This remarkable achievement has enabled Honda Malaysia to retain its No.1 position in the Non-National Passenger Vehicle Segment for the tenth consecutive year since 2014.

According to Honda Malaysia, the year 2023 was one of gradual recovery and a positive outlook. The company launched a total of four new models in the second half of the year, namely the WR-V, City, Civic Type R and CR-V.

The three top-selling models in 2023 are City, HR-V and City Hatchback contributing 30%, 25% and 13% respectively to the overall sales. In addition, the WR-V, HR-V, CR-V and Civic emerged as No.1 in their respective segments.

Honda Malaysia Managing Director and Chief Executive Officer, Mr. Hironobu Yoshimura said, “2023 proved to be a challenging year where we faced a competitive market. However, Honda Malaysia managed to overcome and achieved our sales target in 2023 with strong support from our dealers and the Malaysian Government.

Additionally, we would like to express our heartfelt gratitude to all Honda customers who have played a crucial role in this achievement through their unwavering support towards the Honda brand.”

Honda Malaysia’s remarkable achievement this year was largely contributed by the launch of the WR-V in July. The small SUV received overwhelming response from the market with more than 7,800 units sold within the first six month of launch. The RS variant is the largest contributor, accounting for 60% of the total sales to-date.

Besides that, sales for e:HEV hybrid models also increased from more than 4,100 units in 2022 to more than 7,700 units in 2023, representing a 87% growth. In 2023, Honda’s e:HEV models contributed 28% to overall hybrid sales in Malaysia, which is a significant contribution to the growth of xEV’s in the country.

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