Stellantis to set up new sales company in Malaysia, takes over Peugeot from Bermaz
STELLANTIS has announced it will establish a new National Sales Company (NSC) in Malaysia within the first quarter of 2024.
The new NSC will be the official Stellantis entity directing and managing the sale and distribution of the automaker’s vehicles in Malaysia.
The change in business strategy is part of Stellantis’ growth ambitions in the ASEAN region, in line with its electrification plans and the company’s global Dare Forward 2030 strategy.
In conjunction with this strategic change, Bermaz Auto Alliance (BAA), a 55% owned subsidiary of Bermaz Auto Berhad (Bermaz Auto) and the current distributor for Peugeot in Malaysia, will in the meantime continue to work with Stellantis for vehicle sales through its own network.
“We are excited to announce this new business strategy to serve the Malaysian market with more products and services under the new NSC structure. This includes the future introduction of new brands to Malaysia under the Stellantis portfolio,” said Daniel Gonzalez, Chief Operating Officer for ASEAN & General Distributors at Stellantis.
Gonzalez also expressed his appreciation for Bermaz Auto, emphasizing its pivotal role in establishing a strong presence for the Peugeot brand in Malaysia in the last three years.
The Malaysia NSC will be led by Jamie Francis Morais, who is the current Head of Aftersales for the ASEAN & General Distributors operations for Stellantis.
Morais is a seasoned professional with 19 years of experience in the automotive industry within esteemed global brands including Toyota, BMW, Nissan and Proton. His extensive leadership background spans across different operations including aftersales, network, customer service, quality, sales and training.
BAA will continue working with Stellantis during this transition period, with both companies remaining steadfast in their commitment to serve Peugeot customers with uninterrupted vehicle service, parts, warranty and aftersales service in Malaysia.
Stellantis’ new direction and strategy for the ASEAN region includes its electrification ambitions, evaluating the potential of the Gurun plant in Kedah as a regional manufacturing hub to manufacture battery electric vehicles (BEVs) for both domestic and export markets in ASEAN, and driving consumer adoption of BEVs in the region.
The automaker is investing over RM2 billion (€400 million) to introduce the STLA Medium platform to the ASEAN region. This modular-by-design platform enables Stellantis to be able to produce multi-energy vehicles (BEV, ICE, MHEV) and local manufacture of cars from Stellantis’ house of brands such as Jeep and Citroën.
