Bahrain GP: PUMA Malaysia opens House of Speed to F1 fans at Pavilion KL
The race season is about to get a whole lot faster. With Malaysia set to host the Bahrain Grand Prix, PUMA Malaysia is kicking off We Own The Week, bringing the excitement of motorsport beyond the racetrack
and into the city.
From racing and performance to fashion and culture, the brand celebrates the many ways people experience speed, whether they are fans of Formula 1, car culture, or simply love the energy that comes with going fast.
With its roots in motorsports and partnerships with Scuderia Ferrari HP and McLaren Mastercard F1 Team, PUMA is bringing fans closer to the action through a series of experiences designed to make race season more exciting, accessible and immersive.
Step into House of Speed
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As part of We Own the Week, House of Speed takes over Pavilion Kuala Lumpur from 29 September to 4 October, bringing PUMA’s motorsport world to life during the week Malaysia hosts the Bahrain Grand Prix.
Designed for fans to get closer to the action, House of Speed will bring together racing, performance, product and interactive experiences in one high-energy destination.
Fans can put their speed and skills to the test across a series of challenge stations, walking away with exclusive PUMA merchandise upon completion.
One of the highlights is the racing simulator, where fans can get behind the wheel, test their speed and reaction time, and experience a taste of what it feels like to take on the track.
Beyond the challenges, visitors can explore PUMA’s latest motorsport and performance offerings, including officially licensed merchandise from Scuderia Ferrari HP and McLaren Mastercard F1 Team.
Fans who make a purchase of RM 400 and above will receive an exclusive gift with purchase, adding an extra reward to the House of Speed experience.
