No one wants a Lamborghini Lanzador EV

The Lamborghini Lanzador is the automaker’s attempt from Sant’Agata Bolognese to enter the zero-emission world.

It is a 2+2 grand tourer styled with Lamborghini’s aggressive design and powered by two electric motors.

Lanzador not going into production

Unfortunately, this project cannot be realized due to a lack of demand from customers.

According to a report by The Sunday Times, Lamborghini CEO Stephan Winkelmann revealed that demand for such vehicles is “almost zero.”

He further explained that most buyers in this segment want cars that offer the appearance, sound, and feel of a supercar.

“Electric vehicles (EVs) in their current form fail to provide that specific emotional connection,” he stated.

Fast cars need the sound and feel of supercars

He added that the sound generated by the engine is a key selling point for luxury vehicles and that it is challenging to replicate that experience with electric motors.

Winkelmann acknowledged that it took more than a year for the company to decide against continuing the production of the Lanzador.

After discussions with customers and dealers, Lamborghini quietly terminated the project at the end of 2025.

Lanzador PHEV to follow

However, Lamborghini plans to introduce a plug-in hybrid (PHEV) version by the end of this decade.

In light of these developments, Lamborghini has also decided not to proceed with the Urus EV project, expressing concerns about its marketability.