Toyota wants to make more sports cars for you, admits hard to work solo

For Toyota enthusiasts, they may be eagerly anticipating the emergence of new sports car models such as the successors to the MR2 or Celica.

However, Toyota cannot haphazardly spend money on research and development (R&D) for a product targeted towards a niche group.

Previously, Toyota has collaborated with Subaru to develop the GR86/BRZ, followed by BMW for the GR Supra/Z4. The Japanese brand is determined to release more sports cars, but they acknowledge the challenges of going solo in this endeavor.

Speaking to the Australian media, Toyota Gazoo Racing President Tomoya Takahashi stated, “the sports car market is shrinking in the future. We cannot sustain sports cars as a single brand, Toyota. Collaboration between brands will increase in the future.”

He further expressed, “this mission is not about helping manufacturers survive but to protect car enthusiasts. This is why we need to collaborate to share costs and subsequently implement sports car projects.”

Similar to a rapidly expanding restaurant, Toyota has a few new ‘menus’ that will be served to its customers. Among those on the list are the affordable FR coupe S-FR, the FWD hot hatch Starlet, the Celica coupe, MR2, and a Toyota GR GT3 race car prototype already spotted at the Spa-Francorchamps circuit.

However, before launching impractical sporty models, Gazoo Racing will likely introduce a lineup of high-performance SUVs tailored for families seeking more space.