Chery Auto Malaysia opens new assembly plant in Shah Alam
CHERY Auto Malaysia Sdn Bhd, has marked a significant milestone along its growth journey in Malaysia with the launch of the Chery Corporate Malaysia Factory in Shah Alam.
The facility will be the first in the ASEAN region to produce the Jaecoo J7 premium off-road SUV, which was previewed in Malaysia back in January.
The factory launch was commemorated with the first ever Jaecoo J7 All-Wheel Drive (AWD) rolling off its production line.
It was witnessed by Minister of Investment, Trade and Industry Malaysia, Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, and China’s Minister of Industry and Information Technology (MIIT), Dr Jin Zhuanglong.
The Chery Corporate Malaysia Factory will produce the AWD dan 2WD variants of the J7. According to automaker, the set up of the factory has resulted in the creation of 500 new jobs with the potential to further grow in line with market demands.
The facility is also strategically located in the Shah Alam industrial zone, putting it in close proximity to local manufacturers who are critical to its supply chain.
Not only that, it is also geographically located close to Malaysia’s busiest port and the second largest in Southeast Asia, which primes the automaker’s readiness to export to the ASEAN region in the future.
Chery Automobile Co. Ltd Chairman, Yin Tongyue said, “Malaysia is a very important market for Chery. Our vision for the Malaysian market is to grow with our local partners and customers for the long term.”
Weighing in on the evolving Energy Efficient Vehicle (EEV) market, Yin added, “The positive response of customers in Malaysia towards the brand and our offerings by Chery and Jaecoo makes us very happy. With an electrified future on the horizon, Chery is also excited to support the growth of electric vehicles in Malaysia.”
Back in May, Chery teased the market with a taste of its future EV portfolio, previewing the Chery Tiggo 8 Pro PHEV, Jaecoo J7 PHEV and the fully-electric Jaecoo J6 at the Malaysia Autoshow 2024.
To date, Chery, as a whole, is responsible for the creation of over 1,000 jobs in Malaysia through its local operations. The brand also has a network of 100 sales and service centres across the nation.