RM1.4 billion record sales for Malaysia Autoshow 2024
The Malaysia Autoshow 2024 has ended its most successful edition yet – with OEMs reporting a total of RM1.4 billion potential sales; 2,620 bookings of vehicles and 13,799 sales leads gathered – marking a significant milestone for the automotive industry.
Held at the Malaysia Agro Exposition Park Serdang (MAEPS) from May 21 to May 26, this year’s autoshow featured over 200 brands and exhibitors, spanning 50,000 square meters, offering visitors an unparalleled experience.
This year’s Malaysia Autoshow attracted 223,876 visitors, a 17% year-on-year increase. The Autoshow surpassed all previous records and set a new benchmark for future automotive events.
The show featured 47 product launches, underscoring the industry’s trust in this event as a vital platform for reaching Malaysian and regional consumers.
With interactive extended test drive routes and challenging 4×4 offroad track, customer experienced firsthand the performance and features of various auto models. A total of 6,263 test drives and rides were recorded.
Featuring a diverse range of attractions – including concept vehicles, electric and efficient ICE vehicles, autonomous driving demonstrations, modified cars, classic automobiles, campervans, and military vehicles – The Malaysia Autoshow 2024 also hosted the exchange and signing of 15 MoUs, MoAs, among industry players.
A notable highlight was the display of xEV models, which accounted for 50% of the vehicles showcased, aligning with the National Automotive Policy (NAP2020) and the New Industrial Master Plan (NIMP2030) that emphasize greener and more efficient technologies.
Throughout the event, several significant forums and summits took place, including the 50th Commemorative Malaysia-China Automotive Summit, the 13th ASIAN Automotive Environmental Forum (AAEF), the MyMAP Grand Prix Award 2024, and a Business Forum and Business Matching event.
These gatherings attracted international delegates from countries such as Australia, Belgium, England, Indonesia, Japan, China, and Korea, enriching the understanding of the evolving automotive landscape.
Reflecting on the success of Malaysia Autoshow 2024, Minister of Investment, Trade, and Industry, Tengku Datuk Seri Zafrul Tengku Abdul Aziz, remarked, “The impressive turnout and engagement at Malaysia Autoshow 2024 clearly indicate the robust interest and confidence in our automotive industry.
“As Southeast Asia’s recently anointed second-largest auto market, Malaysia has a strong foundation to propel the growth of this sector, particularly in electric vehicles, thanks to our well-established E&E sector.We are committed to supporting this growth to benefit our SMEs and workers in the automotive ecosystem. MITI looks forward to an even more exciting future Autoshow that strongly profiles not just the sector’s steady progress, but also our policy on promoting green mobility to help achieve the nation’s net zero target by 2050.”
MARii CEO, Azrul Reza Aziz expressed his gratitude, stating “It was an eventful week and a heart-warming show of support from visitors who swarmed the halls of the Malaysia Autoshow this year. I would like to express my deepest, sincerest gratitude to all sponsors, partners, exhibitors, and most importantly, our visitors for their presence at this year’s Autoshow. This support has led us to be recognized by the Malaysia Book of Records as the Largest International Autoshow.’’
