Beyond Zero showcases Toyota’s ideas on carbon neutrality

If you have been following the developments in the automotive industry, you will notice that Toyota does not believe that battery electric vehicles (BEVs) or EVs are the sole solution to carbon neutrality.

Instead, they are confident that there are several other ways to achieve it. Thus, Toyota is presenting Beyond Zero, an initiative of the brand towards Carbon Neutrality by 2050.

The event, which runs from February 20th to 28th and held at the Malaysia Technology Park, showcases a transformation initiative that demonstrates the brand’s commitment to sustainable and environmentally friendly practices.

The Beyond Zero event was symbolically launched to showcase a diverse approach with various electrification technologies, including Hybrid Electric Vehicles (HEVs), Battery Electric Vehicles (BEVs), and Fuel Cell Electric Vehicles (FCEVs).

Among the BEV models presented are bZ4X, Hilux BEV REVO-e, and C+pod. For FCEVs, the models featured include Mirai, GranAce FCEV, and Hilux FCEV.

The Beyond Zero event is open to various guests to learn about sustainability initiatives and new technologies, and to test drive specific vehicles from February 20th to 28th, 2024.

The Minister of Investment, Trade, and Industry, YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, who officiated the event, praised UMW Toyota (UMWT) for the company’s commitment to sustainable practices and environmental conservation.

“Recognizing the importance of Malaysia’s transition to sustainable energy, we are driven by global commitments and the potential for economic diversification and energy security,” he said.

“Malaysia, recognized as the best country in Southeast Asia in the 2023 Energy Transition Index by the World Economic Forum, is on the right track to become a regional leader in energy transition.”

“Toyota’s innovative efforts in clean energy, through its diverse approach, are indeed aligned with our nation’s goals.”

The President of UMWT, Datuk Ravindran K. said, “We acknowledge the existence of various challenges and opportunities nationwide in our efforts to pursue a multi-pathway approach and implement appropriate life cycle actions in line with each national interest and Sustainable Development Goals (SDGs) of the country.”

“Recognizing the unique landscape of the Malaysian automotive industry, as well as its position as a major producer of electrical and electronic products in Southeast Asia, it is important for us to position ourselves appropriately in this journey.”